Brian Doyle – Beerchaser Eternal

Brian at the Fulton Pub (drinking his favorite pinot gris.)

“Many of my friends are people I’ve never met; I counted Brian Doyle in that group.”

The above quote – from a piece by the editor of the Georgia Review the University of Georgia’s journal of arts and letters, was one of hundreds of laudatory comments from all over the world paying tribute to this literary icon and remarkable human being.   The breadth of Brian Doyle’s literary talent and speaking ability are evident based on the diversity of the novels, essays, short stories and presentations cited in these accolades..

And those reading his work could not avoid feeling the personal bond referenced by the literary expert above.  Just by reading several chaoters in Mink River, The Plover or Marten Martin, the reader quickly discovers Brian’s love of nature, his imagination and his fascination with the mundane details in life most of us take for granted.  He spoke to his readers in the true sense of the word.   

I was profoundly saddened by the passing of this author, award-winning magazine editor, family man and unforgettable personality, on May 27th.  Brian was diagnosed with brain cancer last November and his solid faith sustained him through the surgery and post-operative time with his wonderful family.

He had an expansive group of friends who marveled at his creativity, wit, compassion and charisma.  As Father Mark Porman, the President of University of Portland, where Brian worked for twenty-six years, stated:

“He was a man filled with a sense of humanity and wonder, who was interested in everyone’s story and who saw everyone’s potential. His warmth, humor, and passion of life will be deeply missed and his loss will be acutely felt here and beyond.”

Artistic talent demonstrated with this self portrait

I only knew Brian for three and one-half years and we first met after I wrote him a letter about the Brian Doyle Humor Scholarship awarded annually at UP.  I thought it was creative, inspirational  and a credit to both him and his university.

Having recently started this blog, I told Brian that I wanted to “honor” him by naming him my next Beerchaser-of-the-Quarter – an accolade he could put on his resume right below Notary Public.   All it required, was to meet me for a beer and an interview.

To my surprise, he agreed and our meeting at Fulton’s Pub on Macadam – one of his favorites – was the first of a number of mug-raising sessions, although he usually drank white wine (and an occasional Hammerhead Ale on very hot days).   I inevitably left those sessions feeling better about the human condition.   My wife, Janet and I  had the pleasure of meeting his wife, Mary, at one of those get-togethers at Maher’s Pub in Lake Oswego.

Favorite watering hole…..

The chorus of those paying tribute to Brian Doyle is loud and prolonged and the inventory of his attributes cited reads like one of Brian’s lists in Martin Marten.  I enjoyed all of his novels – I’m half way through Chicago now and the manner in which his characters convey the essence of that great city make it my favorite so far.  (I have to admit that I even kept notes while reading each of his previous books so I could remember some of the many memorable phrases or metaphors.)

I could also talk about his love of nature; his poignant essays (e.g. his 2009 work, “The Terrible Brilliance,” based on the art therapy work Mary does for young children with serious illnesses at Doernbecher) or the quality of his conversations ranging from the ocean or the village of Zig Zag, to basketball, faith, Edmund Burke and younger days – we found out that we were both born in Merrick, Long Island, New York.

But I want to focus this narrative and my best memories of Brian, on his imaginative, idiosyncratic, dry and incomparable humor.  The following are examples of why I will always smile when I think of the bearded Notre Dame graduate.

“On Being Brian”

In 2002, he wrote letters to 215 other Brian Doyles he found in a national directory to learn more about them:

“Tell me a little bit about yourself, I wrote us recently. How did you get your name? What do you do for work? What are your favorite pursuits? Hobbies? Avocations? Have any of us named our sons Brian? What Irish county were your forebears from? Where were you born? Where did you go to college? What’s your wife’s name?

He spoke to or corresponded with 111 and his essay, “Being Brian,” was published in Harper’s Magazine“Oddly, we were all neurotic about getting to airports early (at least two hours) and all had terrible handwriting.”   (I have a feeling Brian would have undertaken this endeavor even if his name had been Jim Johnson or maybe even Alexi Fronkiwiecz……..)

He said that he was often mistaken for the Brian Doyle, who is well-regarded Canadian children’s author and I kidded him because in doing the research for my blog, I noticed that Portland’s Brian Doyle’s bearded countenance is shown in the summary caption of the Wikipedia article on the Canadian Brian Doyle!  Check it out – that’s still the case. https://www.bing.com/search?q=brian%20doyle%20author&qs=n&form=QBRE&sp

“On the Misuse of Adverbs”

Since we were both New Yorkers, I loved his essay about an altercation in which he and his five brothers “engaged” a male patron in a one of the city’s pubs. This piece demonstrates Brian’s love of the language and his imagination (he maintained this spat really happened, but some of the details could be storyteller’s license).

The Doyle brothers got kicked out of this New York City bar while defending a young woman and the proper use of the English language – from an aggressive suitor:

“Finally there was a moment when the young man leaned toward the young woman and gently covered her exquisite digits with his offensive paws and said:

‘Hopefully, you and I… ‘ at which point my brother Thomas stood up suddenly, launched himself over the balcony rail, landed with a stupendous crash on their table, and said to the young man, ‘Never, and I mean never, begin a sentence with an adverb.”‘

“In the Rain by the River”

Brian spoke at a dinner of the Lang Syne Association in Portland in 2015.  And as one Goodreads reviewer wrote in 2010, “He’s an insanely intense and achingly vulnerable speaker who laughs and cries at his own stories.”

His short and well-received address that night  focused on his five favorite Oregon writers with this eloquent preamble:

“……we rarely celebrate stories enough in public, but I will do so here, because after thirty years of writing I am convinced that stories are food, holy, nutritious, crucial, the muscle of citizenship, maybe even the subtle ways by which we can imagine and achieve a world where war is a memory and violence is a joke in poor taste and children are not afraid and humor and creativity are the common coins of our civic lives.”

He then provided one of his characteristic lists on these literary all-stars and a few other authors enumerating what they (and he) appreciated about Oregon.  Halfway through the list was this item:

“A thorough patience and even appreciation for rain and mist and mud.” (emphasis supplied)

The next time we had a beer (which was on a stormy, yucky day), I chided him about paying tribute to our never-ending precipitation.   I subsequently got a very short e-mail with only the words “Heh, Heh…”, and the above referenced essay attached – one that had been published in The American Scholar and included this excerpt:

“It has been raining so hard and thoroughly that the moss has moss on it. It has rained since last year, which is a remarkable sentence. Even the rain has had enough of the rain and it appears to be pale and weary when it shuffles to the lobby to punch in and out every day…….

Slugs — a new religion???

Slugs have congregated in the basement and established a new religion complete with tithing expectations and plans for expansion into Latin American markets. Mold is now listed in the stock exchange.”    

 

“Four Boston Basketball Stories”

I’ll conclude with the example below which was published in the Kenyon Review in the summer of 2012.  Brian loved basketball and this passion was reflected in his writing – just read the first few chapters of Chicago and you’ll get a flavor: 

Page 1:  ”I lived there for five seasons, leaving my street only to play basketball at a playground a couple of blocks away, or to run to the lake dribbling my worn shining basketball……..”

Page 20:  “I found a pitted basketball court three blocks north, in a school playground which turned out to be exactly on the borderline between the territories of the Latin Kings and the Latin Eagles……I tried to play there every afternoon, if I could before the sun went down…..I got in hundreds of games with the Kings and the Eagles, many of whom fancied themselves terrific ballplayers, and some of whom were.”

In his imitable style, he describes players named Monster, Bucket, Nemo and Not My Fault who:

“….despite being short and round, dearly loved to fly down the middle of the court with the ball, try a wild ridiculous shot in dense traffic, fail to make the slightest effort to claim the inevitable rebound, and then either claim he was making a visionary creative pass, or denigrate a teammate for note being in position to receive the supposed miracle pass.”

Brian was named to a city league all-star team in Boston in 1983 and had the jersey framed in his office.   How tough was the league in which he played???

“…. (it) was so tough that when guys drove to the hole, they lost fingers.  One time a guy….got hit so hard his right arm fell off, but he was a lefty and hit both free throws before going to the bench….

I heard that his team later had a funeral for the arm with everyone carrying the casket with only one arm as a gaffe, but they all got so howling drunk that they lost the arm and had to bury the casket empty and then they spent the rest of the night trying to remember every lefty guy in the history of sports……”

Award-winning magazine with only one editor for twenty-one years

At one of our last Beerchasing expeditions, Brian and his University of Portland colleague, Dr. Sam Holloway and I met near their digs in the historic St. John’s Pub – one of the McMenamin’s establishments. I arrived early and began downing a pint of their good Ruby Red Ale.  When the other two arrived, I was not surprised that Brian ordered his typical pino gris, but Sam, who is a well-known consultant on the business of micro-breweries and head of UP’s Master Strategist:- Craft Beer Business program,  also ordered wine – a temporary gluten issue…

At the St. John’s Pub – good conversation but failure to solve global issues…

We then had a deep discussion about the merits of each beverage which ended with me quoting one sage who asserted:

“Beer – because one doesn’t solve the world’s problems over white wine…..”

Brian is no longer with us, but his legacy will long prevail.  And I can just imagine one of Brian’s first orders of business in the heavenly realm:

After retrieving two spare halos, he converts them into basketball hoops upon convincing God to let him be the player-coach of a team – we’ll call them the Divine Disciples who will ultimately play for the league championship.

In the huddle Brian uses his knowledge of scripture and cites Mathew 20:16 (English Revised Version preferred) “So the last shall be first, and the first last,” to describe a weak-side pick and roll play which will take advantage of the opposing team’s lackluster defense.  (The guy who lost his arm in the Boston game has a new and perfected body as promised in the New Testament and scores the winning layup with his restored limb and “Not My Fault” even admits culpability for several critical turnovers.)

I’m confident that Brian would never subscribe to the premise that “everyone gets a trophy” – even in heaven, and he and his team will toast their victory and raise both the championship trophy and mugs/glass in an ethereal pub.

We will miss you, Brian, and thanks for enriching our lives.

Original Beerchaser-of-the-Quarter post from February 2014

https://thebeerchaser.com/2014/02/24/beerchaser-of-the-quarter-author-and-wine-drinker-brian-doyle/

Sam Holloway – Educator – Craftsman and Beerchaser-of-the-Quarter

Dr. Sam Holloway of the University of Portland

Dr. Sam Holloway of the University of Portland

Each quarter Thebeerchaser recognizes an individual or group that in his opinion has made a contribution to humanity.  Said “honoree” may or may not have anything to do with beer or bars other than enjoying an occasional microbrew (or PBR) in a favorite watering hole.  This quarter, I do a shout out to Dr. Sam Holloway, professor at the University of Portland’s Pamplin School of Business Administration.

Princeton's Dr. Harry Frankfurt

Princeton’s Dr. Harry Frankfurt

Sam joins two other professors and a colleague at the University of Portland as academicians featured previously by Thebeerchaser.  The former includes Princeton Professor Emeritus, Dr. Harry Frankfurt, author of the wonderful book On Bullshit.  (January, 2012) 

And in June that same year, Beerchaser-of-the-Quarter (BOTQ) was my graduate school Public Finance professor, Dr. John Walker from Portland State University whose humorous and cynical quips at the beginning of each lecture still make me chuckle including these two:

“It’s much more economically efficient to bury people vertically rather than horizontally.”  

“It is my opinion that we could lower the defense budget to zero and the Russians would not attack….However the Mexicans would.”

Named BOTQ  in the first quarter of 2014, and a colleague of Sam Holloway’s at UP is accomplished Northwest author, Brian Doyle, who is the editor of the award-winning University of Portland quarterly magazine (Portland) and author of six collections of essays, two nonfiction books, two collections of “proems,” a short story collection and three novels – Mink River, The Plover, and Martin Marten (published in 2015).

Author and editor, Brian Doyle

Author and editor, Brian Doyle at the Fulton Pub

But we aren’t highlighting Sam’s career based strictly on his formidable academic credentials and classroom record which will be addressed later in this post. Sam’s contribution to the micro-craft industry is also noteworthy.

One of my wife’s and my favorite professors in graduate school at PSU was Dr. Walt Ellis.  Walt, besides giving great lectures and having a personal interest in his students’ careers, also loved to have a beer and conversation with his students after our three-hour evening classes.

Well, not only has Sam garnered awards and rave reviews by his students for his lectures, but he likes beer.  And who could ask more than having a professor who is a nationally (and now internationally) known brewery consultant.   And he’s an equity shareholder in addition to being on the board of directors of Eugene’s Oakshire Brewery – since 2010, helping them grow from about 1822 bbls to a projected output in 2015 above 10,000 bbls annually.  The brewery founded in 2006 evolved from a home-brewing hobby to an award-winning NW brewery.

The Beer Goddess - also a fan of Sam Holloway

The Beer Goddess – also a fan of Sam Holloway

Lisa Morrison, known throughout the Northwest as the Beer Goddess, is an author and former broadcaster and was the first female “honoree” to be named Beerchaser-of-the-Quarter (First quarter of 2015).  She is a friend of Sam Holloway’s and in response to my request, wrote this endorsement:

“So often, people become brewers because they love what they do and they love the craft. But there’s a business side to brewing. That’s the side that, unfortunately, a lot of artisan brewers neglect.

Sam Holloway is the guy who steps in and helps these breweries actually become businesses. His knowledge and expertise in business, coupled with a true love and passion for craft brewing, is the perfect combination for these brewers and breweries who need a little tough business love.” 

One wonders how a guy in his thirties could have accomplished so much in so little time.   After graduating from Willamette University, he received his Masters in Teaching at Pacific University.  He taught advanced physics in Prague and then secondary mathematics in Beaverton, subsequently completing his Ph.D. at the U of O, (2009)specializing in strategic management and entrepreneurship.    Sam was also named the outstanding graduate student teacher while at the U of O.

Award-winning educator....

Award-winning educator….

He became a professor at UP in 2010 and was granted tenure in 2015.  We will see why UP is a dynamic university – one willing to take risks to fully use Sam’s talents with impressive results.

A skilled lecturer and presenter

A skilled lecturer and presenter

Besides his 2008 book (Organizational Learning and Knowledge Management), his numerous journal articles and publications fill about four of the total eleven pages in his  curriculum vitae (that’s academician speak for “resume”….)  But what has Dr. Sam done to promote my favorite beverage and advance the micro-craft industry?

Let’s start with the most recent example and consider the slogan, “Craft Beer Deserves Craft Strategy.”   This phrase on the cover of the brochure below announced University of Portland’s Master Strategist Certificate – the world’s first graduate level training dedicated to the business of craft beer.  In the words of UP’s Dean of Business, Robin Anderson:

UP's Certificate is the first!

UP’s Certificate is the first!

“We are going to lead the way and will help train craft beer professionals across the globe to run profitable, ethical and socially responsible businesses.”

Sam and his colleague, Dr. Mark Meckler were the driving force behind this initiative and UP jumped on the opportunity to lead.

His involvement with Oakshire Brewing resulted both from good timing and the fact that he was not a very good soccer player. After their first child (they now have two girls), Sam’s wife, Robin (who he met at a Sigma Alpha Epsilon house dance at Willamette) told him that he needed to get a diversion from his Ph.D. studies.

He chose indoor soccer because the team’s only two requirements were to pay a $42 registration fee and to drink beer. The decision was fortuitous but not because of his soccer ability.  He and another guy, Jeff Althouse, a middle-school math teacher, were the worst two players on the team and spent most of their time on the bench talking about beer issues.

Bench time pays off with Oakshire Brewing

Bench time pays off with Oakshire Brewing

Jeff, parlayed his love for home brewing and his recipe for an excellent amber ale, into founding Eugene’s Oakshire Brewing with his brother.  Sam had used Oakshire as a case study when working on his doctorate and Althouse invited Sam to join the Oakshire Board.

The consulting firm, Crafting a Strategy, followed soon afterward.  “…..as an intellectual and professional exercise, Sam applied every advanced business strategy and theory he learned in grad school to the Craft Beer Industry and helped Jeff apply it to his young craft brewery business. ” (Crafting a Strategy website)

SAm on TvHis expertise and academic position led to speaking engagements all over the US and then internationally (Finland, Denmark, Ireland – even to the Guinness’ Global Brand Team in Dublin).  Brewery owners and entrepreneurs wanted his advice.  (He left for San Francisco the day after I interviewed him  at the invitation of the convener of an annual Wharton Business School Conference.)

Logo of the consulting company

Logo of the consulting company

Dr. Mark Meckler

Dr. Mark Meckler

Based on his professional demands, Sam teamed with his friend, Meckler, who had extensive expertise as a chef (trained in Switzerland) and with extensive work in food/beverage management.  The synergy was obvious as they advised clients that “the restaurant side could destroy an otherwise viable craft brewing business.”

To achieve their strategy, the third founder joined them –  Joe Belcher, whose marketing background with Disney, Hollywood Entertainment and Nintendo and his specialty in brand development and e-commerce were a perfect complement.

Marketing expert, Joe Belcher

Marketing expert, Joe Belcher

Check out their website and blog which is a gold mine of information on brewery operation, financing and marketing.  And a great example of Sam’s teaching style can be observed in the  2015 video below in which he addressed the 10th annual South Dakota Entrepreneurship Conference.  

Take a look at one session held at the Wooden Legs Brewing Company in Brookings, South Dakota (I told you that he spoke all over the US!).  Sam speaks without notes and is totally engaging.  My intent was to listen for two or three minutes and after hearing him expound on “How to Make a Profitable Cheeseburger,” I was compelled to take in the entire forty-five minute discussion:

So let’s finish with Sam’s role as a professor.  This comment on the website “Rate my Professor,” is indicative. (It was also interesting that the first advertisement that appeared on this site was one for Victoria’s Secret but we digress…..)

Laura Williams receiving her BS in Nursing in 2008

Laura Williams receiving her BS in Nursing in 2008 from Father Bill Beaucamp

“Sam’s class is awesome and refreshing my senior year. I highly recommend him. I haven’t missed a class and enjoy his lectures and videos in class. Plus Sam is on the board of Oakshire brewing, #AMAZING”

This review echoed the sentiments of my future son-in-law, Ryan Keene.  Both Ryan and my daughter, Laura, are UP graduates.  Ryan said that Sam was his favorite professor and stated:

“Dr. Holloway understands how to engage students so that everyone in the classroom is interested. He challenges student to think outside the box. It helps that he has become an expert in the brewing business. What college senior doesn’t want to talk beer economics in the classroom?”

Sam - crafting a strategy

At the 2014 Western Academy of Management conference in Napa, CA.

And based on the outstanding education both Ryan and my daughter received and my own contacts with the University, Thebeerchaser will admit a bias.

That said, besides his motivation and intelligence, one of the reasons that Sam Holloway is thriving at UP is the progressiveness of the Administration and academic leaders towards new and innovative ideas.

 

—————

800px-University_of_Portland_entrance_signWhen Sam, as a new faculty member, approached his Dean about both serving on the Oakshire Board and his wish to research the brewing business as part of his academic endeavors, the conversation went something like this:

Sam Dean Anderson, I serve on the board of Oakshire Brewing  I hope there is no problem with that?

DeanI think that is a great opportunity for you and it can be of mutual benefit to the University.

SamAnd I want to research and learn the business of brewing and breweries as a fundamental part of my academic research.

Dean  What do you need?

SamYour support and a blank check….

DeanYou have my support…….!

IMG_1102

Visiting the Brussels Beer Challenge offices

UP has supported and funded Sam’s endeavors, and it has provided a great return for the University.  We have already examined the graduate certificate (Master Strategist Certificate) and the students’ classroom experience has been enhanced.

Consistent with his philosophy of “expanding beyond the classroom,” Sam has taken students to Europe in both 2012 (twelve) and will again next month (ten) where they interact with executives and management types.   The students witnessed Sam’s presentation to the Guinness Global Branding Team as a guest of the Danish government.

Holloway with Guinness Master Brewer, Fergal Murray

Holloway with Guinness Master Brewer, Fergal Murray

With connections facilitated by UP Board of Regents member, Larree Renda, a retired Safeway executive, they met Guiness’ Master Brewer, Fergal Murray in the Guiness VIP Lounge in Dublin.  Murray showed the UP students how to “pour the perfect pint.”  (He previoulsly poured for Tom Cruise, Queen Elizabeth and Barack Obama in this same room.) 

In addition, he has helped place several students in craft brewing businesses and the industry students in his class share their knowledge.  For example, one of Sam’s students, Gavin Johnson, was awarded an internship while at UP and is now Head of Production at Widmer Brewing.   There are other examples…..

It would appear that UP does its utmost to avoid the admonition expressed by Derek Bok, attorney and former President of Harvard University:

“Efforts to develop critical thinking falter in practice because too many professors still lecture to passive audiences instead of challenging students to apply what they have learned to new questions.”

UP is currently gutting its student union (The Cove) to include a bar, a permanent stage, more seating and a renovated kitchen. With its restaurant-style interior, refitted kitchen and a new bar serving alcohol to students twenty-one and over, The Cove should be a “hopping” place – don’t be surprised if they have Oakshire on tap.

"Spillover" benefits

“Spillover” benefits

And if they use the expertise of Professors Holloway and Meckler, it is quite probable that the profits on cheeseburgers and beer will help fund some new scholarships at UP. Dean Anderson will continue to get a return on his investment.

And he and his colleagues will keep preaching about the significant spillover benefits to the community – breweries transfer wealth to society more than to individual entrepreneurs.  According to Holloway and Meckler:

“Craft breweries are a great vehicle for both civic and economic wealth creation….Civic wealth is a driver for economic health. It increases as new businesses surround the breweries and property values increase.

Economic wealth goes up because breweries can pay normal wages to their employees and can treat them like creative, thoughtful people, not like worker bees. Taxes are generated that get paid locally.  People prosper by what we think of as ‘the sacrament of beer.’”

This is one reason that their consulting firm has a number of clients that are local governments and NGO’s around the country – they want part of this action!

Ryan Keen, Ron and Sam Holloway at the Low Brow Lounge
Ryan Keen, Ron and Sam Holloway at the Low Brow Lounge

 

And finally, Sam is a fraternity brother of mine as is his dad, Portland attorney Ron Holloway, one of the founders of the Sather, Byerly & Holloway law firm.  Ron was also my room-head in my first term at Oregon State.

Ron, Sam, Ryan Keene and I got together to lift a mug (and for Ron and Dirt to tell old stories) one afternoon several months ago at the Low Brow Lounge in the Pearl District.  I’m sure that Sam will relate what he learned that afternoon to his students.  Maybe Thebeerchaser will decide to audit one of his classes.

Sam Facebook 1