Hail to the Hall – Oakshire Beer Hall That Is!

A home-grown Oregon Success Story

Oakshire Brewing in Eugene is a shining example of a family-owned enterprise that based on creativity, good management and community involvement has thrived since its founding in 2006 by CEO, Jeff Althouse, who attended Oregon State before graduating from the U of O and is a former high school math teacher.

Oakshire Founder and CEO

Thebeerchaser has not been to the Brewery or it’s Eugene Public House to this point, but the opening of its new Beer Hall in Northeast Portland offered a chance to have a Beerchasing gathering and gain my own impressions of this Oregon craft brewery’s excursion to Portland.

The Beer Hall opened in July in Northeast Portland (NE 42nd Ave. on the border of the Cully/Concordia neighborhoods) and now occupies an expansive space in what used to be the popular restaurant Old Salt Marketplace.   

The question below was asked and answered in a July 23rd post on Portland-based New School Beer.com – an excellent website dedicated to craft beer and news and commentary about Northwest beer and cider:

Why open an Oakshire Beer Hall in Portland when its beer is readily available in cans and bottles? Consumers demand variety and like to go straight to the source; this way Oakshire can showcase a much more diverse selection with its signature brand.

Oakshire Brewing is known for its Overcast Espresso Stout, Watershed IPA, Amber Ale and somewhat for its fruited Gose can series. Anyone who has been to the pub in Eugene knows that they offer much more than can be found elsewhere; from crisp lagers to milkshake IPAs, classic pub styles, and their highly underrated barrel-aged mixed culture ales; all are available at the new Portland beer hall.”

Sam Holloway in one of his speaking gigs.

This post will focus just on the Beer Hall itself rather than be a descrition of the Brewery and pub in Eugene and it’s many beers.

I was also interested in covering this new establishment because my good friend and former Beerchaser-of-the-Quarter, Dr. Sam Holloway, a professor at the University of Portland joined us that day.

He is also a consultant on the craft brewing industry and serves on the Oakshire Board of Directors. The story of how he and Jeff Althouse met and Sam got on the Board is interesting and can be gleaned at the second link below:

Sam is also President of Crafting a Strategy – a global consulting firm and resource for micro-brewers.   See Sam’s interesting background by clicking on the link below: https://thebeerchaser.com/2015/08/25/sam-holloway-educator-craftsman-and-beerchaser-of-the-quarter/    

The picture below shows Sam with Brother Thomas Buttrick, OSB and former Beerchaser-of-the-Quarter, Fr. Martin Grassel – both monks from the Mount Angel Abbey near Salem. Fr. Martin is also the General Manager and Head Brewer of the Benedictine Brewery.

Fr. Martin is a devoted follower of the Crafting a Strategy resources in business planning for the Mt. Angel Brewery – one of three in the country owned and operated by Benedictine monks.

Dr. Sam with Brother Thomas and Fr. Martin Grassel.

While the Beer Hall exceeded expections, like every Beerchasing escapade, the companionship was the highpoint, but I will address that below.  However, it needs to be stated up front that this was the first time ever that six Beerchasers-of-the-Quarter congregated in the same room.

Constitutional scholar Westwood – prior civic commitment

It would have been seven but for attorney, Jim Westwood’s prior commitment as the Constitution Team Coach for De La Salle North Catholic High School at the same time.  (And if there is ever a time when knowledge of Constitutional principles is important……..)

You can see most of these in the photos below and Thebeerchaser is kicking himself for not getting a group photo of this august group.  (I guess it will have to wait until they are all in the ethereal realm with mugs of I Ain’t Afraid of No Ghost – a sour Berliner Weise – listening to Jack Faust recite from Goethe.)

Jack Faust  – https://thebeerchaser.com/2014/09/02/john-r-jack-faust-fall-2014-beerchaser-of-the-quarter/

Dr. Sam Holloway –  https://thebeerchaser.com/2015/08/25/sam-holloway-educator-craftsman-and-beerchaser-of-the-quarter/

Fr. Martin Grassel –  https://thebeerchaser.com/2017/07/26/father-martin-grassel-beerchaser-of-the-quarter/

Jay Waldron – https://thebeerchaser.com/2016/03/29/jay-waldron-rugger-rafter-rider-and-lawyer-beerchaser-of-the-quarter/

Amy Faust –  https://thebeerchaser.com/2017/04/11/amy-faust-beerchaser-of-the-quarter-and-mandolinist/

Art Vandelay – https://thebeerchaser.com/2014/01/31/beerchaser-of-the-month-art-vandelay/  (He sometimes adopts the moniker Carson Bowler)

Now let’s take a look at why this place is recommended by Thebeerchaser:

The Beer:  I was amazed that the number of taps at this outpost was rivaled the number of “Breaking News” captions on a Cable New Broadcast in an hour.

The Beer Hall has twenty-two of its own beers on tap with ten more offering draft white and red wine, guest hard cider and kombucha.  The taps are displayed behind the attractive dark wood bar and also on an electronic display to the side.

I stuck to the “core” offerings rather than the “vintage” or “pilot” options – these three comprise Oakshire’s distinct small-batch brewing programs.  Their brews are also available in cans and bottles distributed throughout Oregon, Washington, Idaho and Colorado.

The ability to get some of Oakshire’s hard-to-find caged and corked barrel-aged clean and sour wild ales in a refrigerated case for purchase is also a good feature.

For example, Jim Finn, a retired litigator Schwabe Williamson & Wyatt who was there with his wife, Alanna, reveled in the name and description of the pilot program’s new Dinosaurs Will Die Brachiosaurus.

He did so with the same enthusiasm he showed when he approached the jury for his final argument in trial – “hazy and brewed with galaxy, mosaic, motueka and citra hops” – this is the description of the beer, not Jim’s oratory.

Fr. Martin and Jack Faust – two former Beerchasers-of-the-Quarter

Similary, Fr. Martin was curious about both the contents and the theological implications, if any, of the Hellshire IX “Imperial Stout aged in freshly dumped Kentucky Bourbon Barrels.”

Theological implications???

 

 

(I also assume he will be interested in comparing Oakshire’s Smokin’ Hell Helles Lager brewed with smoked Oregon Spruce Tips to his own Helles Lager – he brews it at the Benedictine Brewery to rave reviews.

He discussed homebrewing with another retired Schwabe lawyer – Jack Faust – who in addition to being one of Oregon’s premier appellate lawyers, is still a homebrewer notwithstanding the results when he tried to brew his infamous “Rasberry Red Ale.” 

(Faust may also have been asking about the possibility of indulgences for that experiment in his basement years ago although he maintains that his current batch of Dark IPA is one to die for….) 

Brian and Hannah brief us on the new release

The staff stopped us at one point to announce in advance introduction of the new Oakshire’s new Novemberfest Lager – their second lager and one with an orange hue.  Evidently, they announce a new release at the Beer Hall every Tuesday at 6:00 PM.

The Space and Ambiance – We had about thirty people there, all of which fit comfortably in the half of the establishment’s space dedicated to the bar.   Besides seating at the bar, there were two nice long tables and several booths.

The dark wood and basic décor makes it inviting and there is substantial additional space available in the other half of the room – separated by a wood panel – where the food offerings are prepared.

There are plans in the future to put in an a large room for events and a beer garden where there is now an adjacent parking lot.  (They currently are having a Trivia NIght every Monday evening.)  Several small tables on the sidewalk in front offer additional seating.  Ample street parking is another benefit.

One factor which added to the experience on both of my visits was the personable staff – friendly, but also very knowledgeable about all the beer offerings and very accommodating in offering samples to determine one’s preference for a pint. Brian, Jake and Hannah were great ambassadors for their company.

The Food – Only a few in our group took the time to eat during the event.  While there is discussion about multiple food carts at the site in the future, a very interesting and attractive option is offered inside the Beerhall currently. 

Good and interesting food option

As stated in a recent review in the Portland Mercury:

“:….BIBA! CHamoru Kitchen, operated by Ed Sablan….BIBA’s menu showcases the cuisine of Guam with an emphasis on grilled meats and bright spice…….

The kelaguen is unique and habit-forming although for something more traditional you can go for the fiesta plates, with barbecued chicken, pork spareribs or veggies.  They’ve got an array of of starters and snacks too; the shrimp fritters were a perfect blend of airy puff, crispy batter and shrimpy succulence.”

Fr. Martin talking to Amy Faust while eating a spicy dish from BIBA!. *1

Since it is new, there are few reviews on social media, but almost are all positive and this one was typical (9/14/19 Yelp):

“Great addition to the neighborhood! Nice place, nice people, very prompt and helpful service.  The food was all stellar, I’m super excited to go back and try the rest. All very fresh and delicious.
Highly recommended!

Bargain sale…….

*1 It should be noted that in the picture above, Amy Faust and Fr. Martin are having an animated discussion about cats since both are feline fanciers.

Amy’s Facebook posts are filled with references and she even embarked on a self-admitted foolish business scheme to sell cat-related merchandise “made for my talking cat, Ted, for the recent Cat Festival in Portland.”  (If you are interested, check out this Instagram post.  This cat also is involved in an Internet romance – but that’s another story….)

Cecelia

Fr. Martin adopted a stray cat forteen years ago in the hills above the Seminary and Monastery and “Cecelia” now follows him around the Abbey Hilltop and sits on his desk each day.

“There are a lot of feral cats in Rome and I took comfort feeding some of them.  I was the only one they would approach.  Feral or abandoned cats roam our grounds, too, one of which was Cecelia.  I started feeding her and she adopted me.”  

Especially vocal in their praise were the present and former members of the Schwabe Natural Resources Group who have been loyal Beerchasers from the beginning.  Many of the lawyers in this group attended that day (Brian Flanagan – Group Leader, Patty Dost, Jay Waldron, Cheryl Rath, Carson Bowler and even Tim Sullivan who is now practicing in a law firm in Baltimore.)

Cheryl Rath, Tim Sullivan and Carson Bowler (aka Art Vandelay)

A watershed IPA moment – creative advertising too….

They were drinking and particularly interested in the Watershed IPA – not because it might pose some issues that would generate billable hours.

The description of this beer simply reflects their collective personality and approach to Super Fund sites:  “strikes a balance between bitter and sweet, finishing crisp and clean.”

Note:  One of those sites may be Jack Faust’s basement where he disposed the remains of the batch of Raspberry Red down his drain.

That reference also allows me to finish with another kudo to Oakshire for supporting the environment.  They have partnered with the McKenzie River Trust:

“One percent of Watershed IPA sales revenue is set aside for the protection of local watersheds in the territories where the beer is sold, helping to preserve the clean water that is so vital to our community and our beer.”

Oh yes. I forgot – it’s a family-type place and kids are welcome until 11:00 PM.  One of the stars that day was my youngest granddaughter, Rylee Dawn Keene.  This ten-month bundle of joy is shown here with her other grandfather, Ron Keene.

To sum it up, the Oakshire Beer Hall deserves its recent designation in Willamette Week as one of the five best places in Portland to get a drink.  (The week of September 11th)

Whether its the beer, the nice space, a chance to sample good food from Guam or you just want to support an Oregon company with great values, you will not be disappointed.  The feedback I got from the group attending was universally positive.

 

 

 

 

 

Oakshire Brewing Beer Hall    5013 SE 42nd Avenue  Portland  

 

 

Sam Holloway – Educator – Craftsman and Beerchaser-of-the-Quarter

Dr. Sam Holloway of the University of Portland

Dr. Sam Holloway of the University of Portland

Each quarter Thebeerchaser recognizes an individual or group that in his opinion has made a contribution to humanity.  Said “honoree” may or may not have anything to do with beer or bars other than enjoying an occasional microbrew (or PBR) in a favorite watering hole.  This quarter, I do a shout out to Dr. Sam Holloway, professor at the University of Portland’s Pamplin School of Business Administration.

Princeton's Dr. Harry Frankfurt

Princeton’s Dr. Harry Frankfurt

Sam joins two other professors and a colleague at the University of Portland as academicians featured previously by Thebeerchaser.  The former includes Princeton Professor Emeritus, Dr. Harry Frankfurt, author of the wonderful book On Bullshit.  (January, 2012) 

And in June that same year, Beerchaser-of-the-Quarter (BOTQ) was my graduate school Public Finance professor, Dr. John Walker from Portland State University whose humorous and cynical quips at the beginning of each lecture still make me chuckle including these two:

“It’s much more economically efficient to bury people vertically rather than horizontally.”  

“It is my opinion that we could lower the defense budget to zero and the Russians would not attack….However the Mexicans would.”

Named BOTQ  in the first quarter of 2014, and a colleague of Sam Holloway’s at UP is accomplished Northwest author, Brian Doyle, who is the editor of the award-winning University of Portland quarterly magazine (Portland) and author of six collections of essays, two nonfiction books, two collections of “proems,” a short story collection and three novels – Mink River, The Plover, and Martin Marten (published in 2015).

Author and editor, Brian Doyle

Author and editor, Brian Doyle at the Fulton Pub

But we aren’t highlighting Sam’s career based strictly on his formidable academic credentials and classroom record which will be addressed later in this post. Sam’s contribution to the micro-craft industry is also noteworthy.

One of my wife’s and my favorite professors in graduate school at PSU was Dr. Walt Ellis.  Walt, besides giving great lectures and having a personal interest in his students’ careers, also loved to have a beer and conversation with his students after our three-hour evening classes.

Well, not only has Sam garnered awards and rave reviews by his students for his lectures, but he likes beer.  And who could ask more than having a professor who is a nationally (and now internationally) known brewery consultant.   And he’s an equity shareholder in addition to being on the board of directors of Eugene’s Oakshire Brewery – since 2010, helping them grow from about 1822 bbls to a projected output in 2015 above 10,000 bbls annually.  The brewery founded in 2006 evolved from a home-brewing hobby to an award-winning NW brewery.

The Beer Goddess - also a fan of Sam Holloway

The Beer Goddess – also a fan of Sam Holloway

Lisa Morrison, known throughout the Northwest as the Beer Goddess, is an author and former broadcaster and was the first female “honoree” to be named Beerchaser-of-the-Quarter (First quarter of 2015).  She is a friend of Sam Holloway’s and in response to my request, wrote this endorsement:

“So often, people become brewers because they love what they do and they love the craft. But there’s a business side to brewing. That’s the side that, unfortunately, a lot of artisan brewers neglect.

Sam Holloway is the guy who steps in and helps these breweries actually become businesses. His knowledge and expertise in business, coupled with a true love and passion for craft brewing, is the perfect combination for these brewers and breweries who need a little tough business love.” 

One wonders how a guy in his thirties could have accomplished so much in so little time.   After graduating from Willamette University, he received his Masters in Teaching at Pacific University.  He taught advanced physics in Prague and then secondary mathematics in Beaverton, subsequently completing his Ph.D. at the U of O, (2009)specializing in strategic management and entrepreneurship.    Sam was also named the outstanding graduate student teacher while at the U of O.

Award-winning educator....

Award-winning educator….

He became a professor at UP in 2010 and was granted tenure in 2015.  We will see why UP is a dynamic university – one willing to take risks to fully use Sam’s talents with impressive results.

A skilled lecturer and presenter

A skilled lecturer and presenter

Besides his 2008 book (Organizational Learning and Knowledge Management), his numerous journal articles and publications fill about four of the total eleven pages in his  curriculum vitae (that’s academician speak for “resume”….)  But what has Dr. Sam done to promote my favorite beverage and advance the micro-craft industry?

Let’s start with the most recent example and consider the slogan, “Craft Beer Deserves Craft Strategy.”   This phrase on the cover of the brochure below announced University of Portland’s Master Strategist Certificate – the world’s first graduate level training dedicated to the business of craft beer.  In the words of UP’s Dean of Business, Robin Anderson:

UP's Certificate is the first!

UP’s Certificate is the first!

“We are going to lead the way and will help train craft beer professionals across the globe to run profitable, ethical and socially responsible businesses.”

Sam and his colleague, Dr. Mark Meckler were the driving force behind this initiative and UP jumped on the opportunity to lead.

His involvement with Oakshire Brewing resulted both from good timing and the fact that he was not a very good soccer player. After their first child (they now have two girls), Sam’s wife, Robin (who he met at a Sigma Alpha Epsilon house dance at Willamette) told him that he needed to get a diversion from his Ph.D. studies.

He chose indoor soccer because the team’s only two requirements were to pay a $42 registration fee and to drink beer. The decision was fortuitous but not because of his soccer ability.  He and another guy, Jeff Althouse, a middle-school math teacher, were the worst two players on the team and spent most of their time on the bench talking about beer issues.

Bench time pays off with Oakshire Brewing

Bench time pays off with Oakshire Brewing

Jeff, parlayed his love for home brewing and his recipe for an excellent amber ale, into founding Eugene’s Oakshire Brewing with his brother.  Sam had used Oakshire as a case study when working on his doctorate and Althouse invited Sam to join the Oakshire Board.

The consulting firm, Crafting a Strategy, followed soon afterward.  “…..as an intellectual and professional exercise, Sam applied every advanced business strategy and theory he learned in grad school to the Craft Beer Industry and helped Jeff apply it to his young craft brewery business. ” (Crafting a Strategy website)

SAm on TvHis expertise and academic position led to speaking engagements all over the US and then internationally (Finland, Denmark, Ireland – even to the Guinness’ Global Brand Team in Dublin).  Brewery owners and entrepreneurs wanted his advice.  (He left for San Francisco the day after I interviewed him  at the invitation of the convener of an annual Wharton Business School Conference.)

Logo of the consulting company

Logo of the consulting company

Dr. Mark Meckler

Dr. Mark Meckler

Based on his professional demands, Sam teamed with his friend, Meckler, who had extensive expertise as a chef (trained in Switzerland) and with extensive work in food/beverage management.  The synergy was obvious as they advised clients that “the restaurant side could destroy an otherwise viable craft brewing business.”

To achieve their strategy, the third founder joined them –  Joe Belcher, whose marketing background with Disney, Hollywood Entertainment and Nintendo and his specialty in brand development and e-commerce were a perfect complement.

Marketing expert, Joe Belcher

Marketing expert, Joe Belcher

Check out their website and blog which is a gold mine of information on brewery operation, financing and marketing.  And a great example of Sam’s teaching style can be observed in the  2015 video below in which he addressed the 10th annual South Dakota Entrepreneurship Conference.  

Take a look at one session held at the Wooden Legs Brewing Company in Brookings, South Dakota (I told you that he spoke all over the US!).  Sam speaks without notes and is totally engaging.  My intent was to listen for two or three minutes and after hearing him expound on “How to Make a Profitable Cheeseburger,” I was compelled to take in the entire forty-five minute discussion:

So let’s finish with Sam’s role as a professor.  This comment on the website “Rate my Professor,” is indicative. (It was also interesting that the first advertisement that appeared on this site was one for Victoria’s Secret but we digress…..)

Laura Williams receiving her BS in Nursing in 2008

Laura Williams receiving her BS in Nursing in 2008 from Father Bill Beaucamp

“Sam’s class is awesome and refreshing my senior year. I highly recommend him. I haven’t missed a class and enjoy his lectures and videos in class. Plus Sam is on the board of Oakshire brewing, #AMAZING”

This review echoed the sentiments of my future son-in-law, Ryan Keene.  Both Ryan and my daughter, Laura, are UP graduates.  Ryan said that Sam was his favorite professor and stated:

“Dr. Holloway understands how to engage students so that everyone in the classroom is interested. He challenges student to think outside the box. It helps that he has become an expert in the brewing business. What college senior doesn’t want to talk beer economics in the classroom?”

Sam - crafting a strategy

At the 2014 Western Academy of Management conference in Napa, CA.

And based on the outstanding education both Ryan and my daughter received and my own contacts with the University, Thebeerchaser will admit a bias.

That said, besides his motivation and intelligence, one of the reasons that Sam Holloway is thriving at UP is the progressiveness of the Administration and academic leaders towards new and innovative ideas.

 

—————

800px-University_of_Portland_entrance_signWhen Sam, as a new faculty member, approached his Dean about both serving on the Oakshire Board and his wish to research the brewing business as part of his academic endeavors, the conversation went something like this:

Sam Dean Anderson, I serve on the board of Oakshire Brewing  I hope there is no problem with that?

DeanI think that is a great opportunity for you and it can be of mutual benefit to the University.

SamAnd I want to research and learn the business of brewing and breweries as a fundamental part of my academic research.

Dean  What do you need?

SamYour support and a blank check….

DeanYou have my support…….!

IMG_1102

Visiting the Brussels Beer Challenge offices

UP has supported and funded Sam’s endeavors, and it has provided a great return for the University.  We have already examined the graduate certificate (Master Strategist Certificate) and the students’ classroom experience has been enhanced.

Consistent with his philosophy of “expanding beyond the classroom,” Sam has taken students to Europe in both 2012 (twelve) and will again next month (ten) where they interact with executives and management types.   The students witnessed Sam’s presentation to the Guinness Global Branding Team as a guest of the Danish government.

Holloway with Guinness Master Brewer, Fergal Murray

Holloway with Guinness Master Brewer, Fergal Murray

With connections facilitated by UP Board of Regents member, Larree Renda, a retired Safeway executive, they met Guiness’ Master Brewer, Fergal Murray in the Guiness VIP Lounge in Dublin.  Murray showed the UP students how to “pour the perfect pint.”  (He previoulsly poured for Tom Cruise, Queen Elizabeth and Barack Obama in this same room.) 

In addition, he has helped place several students in craft brewing businesses and the industry students in his class share their knowledge.  For example, one of Sam’s students, Gavin Johnson, was awarded an internship while at UP and is now Head of Production at Widmer Brewing.   There are other examples…..

It would appear that UP does its utmost to avoid the admonition expressed by Derek Bok, attorney and former President of Harvard University:

“Efforts to develop critical thinking falter in practice because too many professors still lecture to passive audiences instead of challenging students to apply what they have learned to new questions.”

UP is currently gutting its student union (The Cove) to include a bar, a permanent stage, more seating and a renovated kitchen. With its restaurant-style interior, refitted kitchen and a new bar serving alcohol to students twenty-one and over, The Cove should be a “hopping” place – don’t be surprised if they have Oakshire on tap.

"Spillover" benefits

“Spillover” benefits

And if they use the expertise of Professors Holloway and Meckler, it is quite probable that the profits on cheeseburgers and beer will help fund some new scholarships at UP. Dean Anderson will continue to get a return on his investment.

And he and his colleagues will keep preaching about the significant spillover benefits to the community – breweries transfer wealth to society more than to individual entrepreneurs.  According to Holloway and Meckler:

“Craft breweries are a great vehicle for both civic and economic wealth creation….Civic wealth is a driver for economic health. It increases as new businesses surround the breweries and property values increase.

Economic wealth goes up because breweries can pay normal wages to their employees and can treat them like creative, thoughtful people, not like worker bees. Taxes are generated that get paid locally.  People prosper by what we think of as ‘the sacrament of beer.’”

This is one reason that their consulting firm has a number of clients that are local governments and NGO’s around the country – they want part of this action!

Ryan Keen, Ron and Sam Holloway at the Low Brow Lounge
Ryan Keen, Ron and Sam Holloway at the Low Brow Lounge

 

And finally, Sam is a fraternity brother of mine as is his dad, Portland attorney Ron Holloway, one of the founders of the Sather, Byerly & Holloway law firm.  Ron was also my room-head in my first term at Oregon State.

Ron, Sam, Ryan Keene and I got together to lift a mug (and for Ron and Dirt to tell old stories) one afternoon several months ago at the Low Brow Lounge in the Pearl District.  I’m sure that Sam will relate what he learned that afternoon to his students.  Maybe Thebeerchaser will decide to audit one of his classes.

Sam Facebook 1