Beerchasing Miscellany -Updates and Brew Tidbits….

The Benedictine Brewery and Taproom under construction

Benedictine Brewery Update – I have enjoyed working on this project on the grounds of the Mount Angel Monastery and Seminary.  It will be one of only two west of the Mississippi in which the monks are the owners and operators.  Construction is proceeding well and a certificate of occupancy expected in May and the Taproom is scheduled to open in September.

Father Martin, the Head Brewer and Procurator of the Abbey did a great job at the Meet-the-Brewer function at the University of Portland Pilot House Pub last month where they served Black Habit and Farmhouse Ale – our two flagship beers.

Meet the Brewer at UP

He got feedback from the students on the beer and had a great chance to chat with them.  Notwithstanding his assertion that he is basically a shy person, the students appeared to really enjoy the conversation.   I think many of them will make the trip to the Taproom when it opens.

Beerchaser-of-the-Quarter Update: Each quarter I feature an individual or group who has an interesting story or has made a contribution worth noting.  The “honorees” may or may not have anything to do with bars or beer.  Here’s an update on three of them.

Jud Blakely as 1964 OSU Student Body President

Jud Blakely – this SAE fraternity brother at Oregon State and long-term friend (about 50+ years) is living in Alabama.   Those who remember my previous post when he was Beerchaser-of-the-Quarter, will remember him as former OSU Student Body President, Viet Nam war hero during service as a Marine Corps Officer (Bronze Star and Purple Heart) and Renaissance guy who is a prolific writer, former athlete, consultant , family man and general overachiever.

Well, he’s done it again.  Jud’s initial technology work went into the website for the Oregon Viet Nam Veterans’ Living Memorial a number of years ago, which is an outstanding tribute to those who served and died in the War.

Jud after patrol in 1966 at Than Thrah Viet Nam

His latest effort – recently finished (although still an ongoing work in progress…) is a website on the OSU Giant Killers. It’s  the result of months of effort mastering the technology and work during the years since he wrote a screenplay on the subject and started interviewing, obtaining records and film, etc.

Dee Andros – The Great Pumpkin

The 1967 Beavs were the un-ranked (pre-season) football team who amazed the nation, by beating two top-five teams including Purdue and USC and tying UCLA when the Bruins were ranked second.  I was a sophomore at OSU then and still have memories of the game and beating an OJ Simpson-led USC Trojan team 3 to 0.

The Battle of Borodino. No Great Pumpkin, but the “Little Corporal…”

Stated simply, “This website is amazing!”  It is the War and Peace of websites only featuring the yardage gains of football players after mowing down defensive opponents as compared to Napoleon’s French marauders’ march to Moscow after the Battle of Borodino.

Check it out.  You will be amazed at this inspired effort.   http://osu67giantkillers.com/

Coach Andros after the USC win

Thebeerchaser will feature the website and some of the amazing stories from that season when the Giant Killer Team is featured as the next Beerchaser-of-the-Quarter.

Jack FaustThis Schwabe Williamson & Wyatt Of-Counsel and well known Oregon appellate lawyer was also  for many years the moderator of the award-winning public affairs show “Town Hall” which was broadcast on ABC/KATU.  Some of his most noted broadcasts were on the Rajneesh “invasion” of Central Oregon where they formed a commune and tried to take over the town of Antelope and Wasco County by poisoning citizens and importing busloads of transients – whom they later dumped on the streets – after they had voted.

The sordid historical account, which includes attempted murders, political manipulation and organizational intrigue, has been captured in a new, excellent Netflix documentary entitled, “Wild Wild Country.”   A younger, Jack Faust, is shown in the film – his second appearance in such documentaries as he also had a much larger role in “The Battered Bastards of Baseball,” the story of the Portland Mavericks which is also on Netflix.

Jack’s food was allegedly poisoned by the Rajneesh, who felt that it would preclude him from broadcasting his third Town Hall show after the first two came across much more negatively than they expected.   (Faust used his cross-examination skills well during the session.)  The box lunch from the Rajneesh deli, Zorba the Buddha, delivered to him at the law firm made him incredibly sick, but thanks to his wife, Alice, who drove him to Antelope, he moderated the show.

For a first-hand account, read Thebeerchaser post on Jack and his amazing career which includes a compelling excerpt from the article his daughter, Amy, wrote for 1859 Magazine. https://thebeerchaser.com/2014/09/02/john-r-jack-faust-fall-2014-beerchaser-of-the-quarter/

And you should definitely watch “Wild Wild Country”.  In a long e-mail to Thebeerchaser Faust gives his assessment of the film.  While he asserts that there are some issues which could improve the documentary, overall he gives it a “Thumbs Up” as you will see from the excerpted final three paragraphs of his missive below:

One of the Bhagwan’s 90 Rolls Royce

However, none of that should dissuade you from enjoying a fascinating 6 hours.  It is bingeworthy – incredible footage and the amazing feat of telling the story without any narration; the whole story is told by those interviewed and contemporary news broadcasts. 

And, it was well edited from a mass of  materials:  e.g. I was interviewed on two topics – my own poisoning and the fraud perpetrated to get LCDC approval for their comprehensive plan. Both were cut, but I would have added little to what the film presented.

The cult leader smiling at one of his “followers.”

Ma Sheela, whom I came to know, seemed creepy to me from the start.  The mouth smiled but the eyes never did.  At lunch in her home at the Ranch – twice – she treated the Rajneesh girls who waited on us like dirt. And in Town Hall 3 she showed herself to a large northwest audience to be arrogant, contemptuous and heartless.

The parts in hour 6 about the sorrow of the abandoned sannyasins leaving the ranch were on target.  Those were 90% decent people, many very talented, who had hit some bad ‘bumps in the road’ (divorce, depression, personal failure) that left them with damaged psyches that found solace in the group and a lifestyle that was ‘alternative’ to the max.”

Dr. Sam Holloway this associate professor at the University of Portland Pamphlin School of Business, is also an internationally recognized brewing consultant, who is a founding partner in the craft-brewing consulting firm – Crafting-a-Strategy.   Sam is also on the Board of the Eugene Brewery, Oakshire Brewing.

He and his family are on his first sabbatical from the University and besides enjoying Rotterdam, Sam continues to make his mark as an expert in the craft brewing industry as can be seen from this excerpt from a May 2 e-mail to Thebeerchaser. He will return to Portland for the fall term at UP with an additional accolade as set forth below:

Sam’s photo from Sarajevo Brewery in Bosnia-Herzegovina

“First, Erasmus University.  Due to my research and publication record prior to my sabbatical (and their department chair’s love of beer) I was offered and accepted a visiting professor job the University’s Rotterdam School of Management – it’s ranked in the top 10 in Europe and offered me the chance to work in a research focused institution. (I was relieved of nearly all teaching and allowed to focus on research the Dutch craft beer industry as well as overall growth of craft beer in Europe.)

I had an amazing and large group of colleagues that included professors, doctoral students & masters students.  So I got to spend a year surrounded by brilliant people in my area of focus. I also am excited about a new paper Ion which I am collaborating that uses Ratebeer.com data overlaid on Brewers Association data to see how a craft breweries mix of products affects their growth over time.

Dr. Sam having a brew with Guinness Master Brewer, Fergal Murray

I’ve also been able to grow Crafting A Strategy over here and been a featured speaker at two beer industry related events. At the first event, I gave a beer business talk to about 85 Dutch beer industry professionals in February 2018.

Even more exciting, I am a keynote speaker at the first ever beer business June conference in Europe in Brussels. I am speaking opposite Carlos Brito, CEO of AB InBev.  At this exciting conference, I will be presenting and also emcee a panel of small to medium sized breweries in Europe where discussing how small and independent breweries need to think and act differently to survive.”

 

Finally, Sam was just honored by being awarded a named professorship at the University of Portland.  The Bay Area Board of Advisors Distinguished Professor of Management and Entrepreneurship.  UP stated, “These professorships are critical to support the scholarly work of our finest professors and to recognize and retain their leadership and expertise in their disciplines.” 

Bar Update –  One of the smaller but interesting breweries first reviewed by Thebeerchaser in 2013 has expanded to a second location in Portland’s Pearl District.

Sasquatch Brewing which started five years ago, after the owner, Tom Sims, decided to expand his garage home-brewing hobby, opened a new taproom and sandwich shop, just below Forest Park in the summer of  2017.

“…a new brewing facility in a 4000-square foot warehouse in industrial Northwest Portland.   The new brewery will include a 15-barrel system, two 90-barrel fermenters and a tasting room open to the public seven days a week.” (Brevnet.com 3/31/17)

The beer is anything but abominable……

Check out the 22 beers on tap and see another example of a home brewer who pursued a dream to fruition.

Renners’ Grill and Suburban Room –  This classic dive bar in the heart of Multnomah Village, is trying to continue the tradition of “Generous Cocktails, Cold Beer and Good Food Since 1939,” after a disastrous two-alarm fire on March 29th which closed most of Multnomah Village while firefighters made a successful effort to save the old building.

The community is trying to help get this neighborhood icon back and co-owner, Josh Hartnell, who told me when I interviewed him on one of my visits, to call him “Uncle Stumpy,”  has established A Go Fund Me account to help supplement insurance proceeds.

 

Uncle Stumpy and server,Emmie, on Thebeerchasers visit

According to a May 3 article in the Portland Tribune, which quotes the other co-owner/manager Stephen Potter, who is optimistic that Renners’ will again be serving strong drinks and what I found to be excellent food:

“‘We’ve survived a lot of things. We’ve had our ups and downs. This is definitely a setback,’ Potter said. ‘We’ll power through it and try to look at it as thoughtfully as we can about trying to make it a better place when it comes back open again. Our goal is to keep the same ambiance we had before.’ 

Beerchaser regular, Walt Duddington, at Renners’

Potter purchased Renner’s about two and a half years ago and has since expanded the menu, doubled the beer selection and collaborated with organizations such as Neighborhood House and the Oregon Humane Society for fundraisers. And he says revenue has spiked since he bought the shop.” 

Stay tuned along with Thebeerchaser for the re-opening of this great establishment which according to my brother-in-law, Dave, served “the best hangar steak, I’ve eaten in Portland.”

Sam Holloway – Educator – Craftsman and Beerchaser-of-the-Quarter

Dr. Sam Holloway of the University of Portland

Dr. Sam Holloway of the University of Portland

Each quarter Thebeerchaser recognizes an individual or group that in his opinion has made a contribution to humanity.  Said “honoree” may or may not have anything to do with beer or bars other than enjoying an occasional microbrew (or PBR) in a favorite watering hole.  This quarter, I do a shout out to Dr. Sam Holloway, professor at the University of Portland’s Pamplin School of Business Administration.

Princeton's Dr. Harry Frankfurt

Princeton’s Dr. Harry Frankfurt

Sam joins two other professors and a colleague at the University of Portland as academicians featured previously by Thebeerchaser.  The former includes Princeton Professor Emeritus, Dr. Harry Frankfurt, author of the wonderful book On Bullshit.  (January, 2012) 

And in June that same year, Beerchaser-of-the-Quarter (BOTQ) was my graduate school Public Finance professor, Dr. John Walker from Portland State University whose humorous and cynical quips at the beginning of each lecture still make me chuckle including these two:

“It’s much more economically efficient to bury people vertically rather than horizontally.”  

“It is my opinion that we could lower the defense budget to zero and the Russians would not attack….However the Mexicans would.”

Named BOTQ  in the first quarter of 2014, and a colleague of Sam Holloway’s at UP is accomplished Northwest author, Brian Doyle, who is the editor of the award-winning University of Portland quarterly magazine (Portland) and author of six collections of essays, two nonfiction books, two collections of “proems,” a short story collection and three novels – Mink River, The Plover, and Martin Marten (published in 2015).

Author and editor, Brian Doyle

Author and editor, Brian Doyle at the Fulton Pub

But we aren’t highlighting Sam’s career based strictly on his formidable academic credentials and classroom record which will be addressed later in this post. Sam’s contribution to the micro-craft industry is also noteworthy.

One of my wife’s and my favorite professors in graduate school at PSU was Dr. Walt Ellis.  Walt, besides giving great lectures and having a personal interest in his students’ careers, also loved to have a beer and conversation with his students after our three-hour evening classes.

Well, not only has Sam garnered awards and rave reviews by his students for his lectures, but he likes beer.  And who could ask more than having a professor who is a nationally (and now internationally) known brewery consultant.   And he’s an equity shareholder in addition to being on the board of directors of Eugene’s Oakshire Brewery – since 2010, helping them grow from about 1822 bbls to a projected output in 2015 above 10,000 bbls annually.  The brewery founded in 2006 evolved from a home-brewing hobby to an award-winning NW brewery.

The Beer Goddess - also a fan of Sam Holloway

The Beer Goddess – also a fan of Sam Holloway

Lisa Morrison, known throughout the Northwest as the Beer Goddess, is an author and former broadcaster and was the first female “honoree” to be named Beerchaser-of-the-Quarter (First quarter of 2015).  She is a friend of Sam Holloway’s and in response to my request, wrote this endorsement:

“So often, people become brewers because they love what they do and they love the craft. But there’s a business side to brewing. That’s the side that, unfortunately, a lot of artisan brewers neglect.

Sam Holloway is the guy who steps in and helps these breweries actually become businesses. His knowledge and expertise in business, coupled with a true love and passion for craft brewing, is the perfect combination for these brewers and breweries who need a little tough business love.” 

One wonders how a guy in his thirties could have accomplished so much in so little time.   After graduating from Willamette University, he received his Masters in Teaching at Pacific University.  He taught advanced physics in Prague and then secondary mathematics in Beaverton, subsequently completing his Ph.D. at the U of O, (2009)specializing in strategic management and entrepreneurship.    Sam was also named the outstanding graduate student teacher while at the U of O.

Award-winning educator....

Award-winning educator….

He became a professor at UP in 2010 and was granted tenure in 2015.  We will see why UP is a dynamic university – one willing to take risks to fully use Sam’s talents with impressive results.

A skilled lecturer and presenter

A skilled lecturer and presenter

Besides his 2008 book (Organizational Learning and Knowledge Management), his numerous journal articles and publications fill about four of the total eleven pages in his  curriculum vitae (that’s academician speak for “resume”….)  But what has Dr. Sam done to promote my favorite beverage and advance the micro-craft industry?

Let’s start with the most recent example and consider the slogan, “Craft Beer Deserves Craft Strategy.”   This phrase on the cover of the brochure below announced University of Portland’s Master Strategist Certificate – the world’s first graduate level training dedicated to the business of craft beer.  In the words of UP’s Dean of Business, Robin Anderson:

UP's Certificate is the first!

UP’s Certificate is the first!

“We are going to lead the way and will help train craft beer professionals across the globe to run profitable, ethical and socially responsible businesses.”

Sam and his colleague, Dr. Mark Meckler were the driving force behind this initiative and UP jumped on the opportunity to lead.

His involvement with Oakshire Brewing resulted both from good timing and the fact that he was not a very good soccer player. After their first child (they now have two girls), Sam’s wife, Robin (who he met at a Sigma Alpha Epsilon house dance at Willamette) told him that he needed to get a diversion from his Ph.D. studies.

He chose indoor soccer because the team’s only two requirements were to pay a $42 registration fee and to drink beer. The decision was fortuitous but not because of his soccer ability.  He and another guy, Jeff Althouse, a middle-school math teacher, were the worst two players on the team and spent most of their time on the bench talking about beer issues.

Bench time pays off with Oakshire Brewing

Bench time pays off with Oakshire Brewing

Jeff, parlayed his love for home brewing and his recipe for an excellent amber ale, into founding Eugene’s Oakshire Brewing with his brother.  Sam had used Oakshire as a case study when working on his doctorate and Althouse invited Sam to join the Oakshire Board.

The consulting firm, Crafting a Strategy, followed soon afterward.  “…..as an intellectual and professional exercise, Sam applied every advanced business strategy and theory he learned in grad school to the Craft Beer Industry and helped Jeff apply it to his young craft brewery business. ” (Crafting a Strategy website)

SAm on TvHis expertise and academic position led to speaking engagements all over the US and then internationally (Finland, Denmark, Ireland – even to the Guinness’ Global Brand Team in Dublin).  Brewery owners and entrepreneurs wanted his advice.  (He left for San Francisco the day after I interviewed him  at the invitation of the convener of an annual Wharton Business School Conference.)

Logo of the consulting company

Logo of the consulting company

Dr. Mark Meckler

Dr. Mark Meckler

Based on his professional demands, Sam teamed with his friend, Meckler, who had extensive expertise as a chef (trained in Switzerland) and with extensive work in food/beverage management.  The synergy was obvious as they advised clients that “the restaurant side could destroy an otherwise viable craft brewing business.”

To achieve their strategy, the third founder joined them –  Joe Belcher, whose marketing background with Disney, Hollywood Entertainment and Nintendo and his specialty in brand development and e-commerce were a perfect complement.

Marketing expert, Joe Belcher

Marketing expert, Joe Belcher

Check out their website and blog which is a gold mine of information on brewery operation, financing and marketing.  And a great example of Sam’s teaching style can be observed in the  2015 video below in which he addressed the 10th annual South Dakota Entrepreneurship Conference.  

Take a look at one session held at the Wooden Legs Brewing Company in Brookings, South Dakota (I told you that he spoke all over the US!).  Sam speaks without notes and is totally engaging.  My intent was to listen for two or three minutes and after hearing him expound on “How to Make a Profitable Cheeseburger,” I was compelled to take in the entire forty-five minute discussion:

So let’s finish with Sam’s role as a professor.  This comment on the website “Rate my Professor,” is indicative. (It was also interesting that the first advertisement that appeared on this site was one for Victoria’s Secret but we digress…..)

Laura Williams receiving her BS in Nursing in 2008

Laura Williams receiving her BS in Nursing in 2008 from Father Bill Beaucamp

“Sam’s class is awesome and refreshing my senior year. I highly recommend him. I haven’t missed a class and enjoy his lectures and videos in class. Plus Sam is on the board of Oakshire brewing, #AMAZING”

This review echoed the sentiments of my future son-in-law, Ryan Keene.  Both Ryan and my daughter, Laura, are UP graduates.  Ryan said that Sam was his favorite professor and stated:

“Dr. Holloway understands how to engage students so that everyone in the classroom is interested. He challenges student to think outside the box. It helps that he has become an expert in the brewing business. What college senior doesn’t want to talk beer economics in the classroom?”

Sam - crafting a strategy

At the 2014 Western Academy of Management conference in Napa, CA.

And based on the outstanding education both Ryan and my daughter received and my own contacts with the University, Thebeerchaser will admit a bias.

That said, besides his motivation and intelligence, one of the reasons that Sam Holloway is thriving at UP is the progressiveness of the Administration and academic leaders towards new and innovative ideas.

 

—————

800px-University_of_Portland_entrance_signWhen Sam, as a new faculty member, approached his Dean about both serving on the Oakshire Board and his wish to research the brewing business as part of his academic endeavors, the conversation went something like this:

Sam Dean Anderson, I serve on the board of Oakshire Brewing  I hope there is no problem with that?

DeanI think that is a great opportunity for you and it can be of mutual benefit to the University.

SamAnd I want to research and learn the business of brewing and breweries as a fundamental part of my academic research.

Dean  What do you need?

SamYour support and a blank check….

DeanYou have my support…….!

IMG_1102

Visiting the Brussels Beer Challenge offices

UP has supported and funded Sam’s endeavors, and it has provided a great return for the University.  We have already examined the graduate certificate (Master Strategist Certificate) and the students’ classroom experience has been enhanced.

Consistent with his philosophy of “expanding beyond the classroom,” Sam has taken students to Europe in both 2012 (twelve) and will again next month (ten) where they interact with executives and management types.   The students witnessed Sam’s presentation to the Guinness Global Branding Team as a guest of the Danish government.

Holloway with Guinness Master Brewer, Fergal Murray

Holloway with Guinness Master Brewer, Fergal Murray

With connections facilitated by UP Board of Regents member, Larree Renda, a retired Safeway executive, they met Guiness’ Master Brewer, Fergal Murray in the Guiness VIP Lounge in Dublin.  Murray showed the UP students how to “pour the perfect pint.”  (He previoulsly poured for Tom Cruise, Queen Elizabeth and Barack Obama in this same room.) 

In addition, he has helped place several students in craft brewing businesses and the industry students in his class share their knowledge.  For example, one of Sam’s students, Gavin Johnson, was awarded an internship while at UP and is now Head of Production at Widmer Brewing.   There are other examples…..

It would appear that UP does its utmost to avoid the admonition expressed by Derek Bok, attorney and former President of Harvard University:

“Efforts to develop critical thinking falter in practice because too many professors still lecture to passive audiences instead of challenging students to apply what they have learned to new questions.”

UP is currently gutting its student union (The Cove) to include a bar, a permanent stage, more seating and a renovated kitchen. With its restaurant-style interior, refitted kitchen and a new bar serving alcohol to students twenty-one and over, The Cove should be a “hopping” place – don’t be surprised if they have Oakshire on tap.

"Spillover" benefits

“Spillover” benefits

And if they use the expertise of Professors Holloway and Meckler, it is quite probable that the profits on cheeseburgers and beer will help fund some new scholarships at UP. Dean Anderson will continue to get a return on his investment.

And he and his colleagues will keep preaching about the significant spillover benefits to the community – breweries transfer wealth to society more than to individual entrepreneurs.  According to Holloway and Meckler:

“Craft breweries are a great vehicle for both civic and economic wealth creation….Civic wealth is a driver for economic health. It increases as new businesses surround the breweries and property values increase.

Economic wealth goes up because breweries can pay normal wages to their employees and can treat them like creative, thoughtful people, not like worker bees. Taxes are generated that get paid locally.  People prosper by what we think of as ‘the sacrament of beer.’”

This is one reason that their consulting firm has a number of clients that are local governments and NGO’s around the country – they want part of this action!

Ryan Keen, Ron and Sam Holloway at the Low Brow Lounge
Ryan Keen, Ron and Sam Holloway at the Low Brow Lounge

 

And finally, Sam is a fraternity brother of mine as is his dad, Portland attorney Ron Holloway, one of the founders of the Sather, Byerly & Holloway law firm.  Ron was also my room-head in my first term at Oregon State.

Ron, Sam, Ryan Keene and I got together to lift a mug (and for Ron and Dirt to tell old stories) one afternoon several months ago at the Low Brow Lounge in the Pearl District.  I’m sure that Sam will relate what he learned that afternoon to his students.  Maybe Thebeerchaser will decide to audit one of his classes.

Sam Facebook 1