Beerchasing Miscellany -Updates and Brew Tidbits….

The Benedictine Brewery and Taproom under construction

Benedictine Brewery Update – I have enjoyed working on this project on the grounds of the Mount Angel Monastery and Seminary.  It will be one of only two west of the Mississippi in which the monks are the owners and operators.  Construction is proceeding well and a certificate of occupancy expected in May and the Taproom is scheduled to open in September.

Father Martin, the Head Brewer and Procurator of the Abbey did a great job at the Meet-the-Brewer function at the University of Portland Pilot House Pub last month where they served Black Habit and Farmhouse Ale – our two flagship beers.

Meet the Brewer at UP

He got feedback from the students on the beer and had a great chance to chat with them.  Notwithstanding his assertion that he is basically a shy person, the students appeared to really enjoy the conversation.   I think many of them will make the trip to the Taproom when it opens.

Beerchaser-of-the-Quarter Update: Each quarter I feature an individual or group who has an interesting story or has made a contribution worth noting.  The “honorees” may or may not have anything to do with bars or beer.  Here’s an update on three of them.

Jud Blakely as 1964 OSU Student Body President

Jud Blakely – this SAE fraternity brother at Oregon State and long-term friend (about 50+ years) is living in Alabama.   Those who remember my previous post when he was Beerchaser-of-the-Quarter, will remember him as former OSU Student Body President, Viet Nam war hero during service as a Marine Corps Officer (Bronze Star and Purple Heart) and Renaissance guy who is a prolific writer, former athlete, consultant , family man and general overachiever.

Well, he’s done it again.  Jud’s initial technology work went into the website for the Oregon Viet Nam Veterans’ Living Memorial a number of years ago, which is an outstanding tribute to those who served and died in the War.

Jud after patrol in 1966 at Than Thrah Viet Nam

His latest effort – recently finished (although still an ongoing work in progress…) is a website on the OSU Giant Killers. It’s  the result of months of effort mastering the technology and work during the years since he wrote a screenplay on the subject and started interviewing, obtaining records and film, etc.

Dee Andros – The Great Pumpkin

The 1967 Beavs were the un-ranked (pre-season) football team who amazed the nation, by beating two top-five teams including Purdue and USC and tying UCLA when the Bruins were ranked second.  I was a sophomore at OSU then and still have memories of the game and beating an OJ Simpson-led USC Trojan team 3 to 0.

The Battle of Borodino. No Great Pumpkin, but the “Little Corporal…”

Stated simply, “This website is amazing!”  It is the War and Peace of websites only featuring the yardage gains of football players after mowing down defensive opponents as compared to Napoleon’s French marauders’ march to Moscow after the Battle of Borodino.

Check it out.  You will be amazed at this inspired effort.   http://osu67giantkillers.com/

Coach Andros after the USC win

Thebeerchaser will feature the website and some of the amazing stories from that season when the Giant Killer Team is featured as the next Beerchaser-of-the-Quarter.

Jack FaustThis Schwabe Williamson & Wyatt Of-Counsel and well known Oregon appellate lawyer was also  for many years the moderator of the award-winning public affairs show “Town Hall” which was broadcast on ABC/KATU.  Some of his most noted broadcasts were on the Rajneesh “invasion” of Central Oregon where they formed a commune and tried to take over the town of Antelope and Wasco County by poisoning citizens and importing busloads of transients – whom they later dumped on the streets – after they had voted.

The sordid historical account, which includes attempted murders, political manipulation and organizational intrigue, has been captured in a new, excellent Netflix documentary entitled, “Wild Wild Country.”   A younger, Jack Faust, is shown in the film – his second appearance in such documentaries as he also had a much larger role in “The Battered Bastards of Baseball,” the story of the Portland Mavericks which is also on Netflix.

Jack’s food was allegedly poisoned by the Rajneesh, who felt that it would preclude him from broadcasting his third Town Hall show after the first two came across much more negatively than they expected.   (Faust used his cross-examination skills well during the session.)  The box lunch from the Rajneesh deli, Zorba the Buddha, delivered to him at the law firm made him incredibly sick, but thanks to his wife, Alice, who drove him to Antelope, he moderated the show.

For a first-hand account, read Thebeerchaser post on Jack and his amazing career which includes a compelling excerpt from the article his daughter, Amy, wrote for 1859 Magazine. https://thebeerchaser.com/2014/09/02/john-r-jack-faust-fall-2014-beerchaser-of-the-quarter/

And you should definitely watch “Wild Wild Country”.  In a long e-mail to Thebeerchaser Faust gives his assessment of the film.  While he asserts that there are some issues which could improve the documentary, overall he gives it a “Thumbs Up” as you will see from the excerpted final three paragraphs of his missive below:

One of the Bhagwan’s 90 Rolls Royce

However, none of that should dissuade you from enjoying a fascinating 6 hours.  It is bingeworthy – incredible footage and the amazing feat of telling the story without any narration; the whole story is told by those interviewed and contemporary news broadcasts. 

And, it was well edited from a mass of  materials:  e.g. I was interviewed on two topics – my own poisoning and the fraud perpetrated to get LCDC approval for their comprehensive plan. Both were cut, but I would have added little to what the film presented.

The cult leader smiling at one of his “followers.”

Ma Sheela, whom I came to know, seemed creepy to me from the start.  The mouth smiled but the eyes never did.  At lunch in her home at the Ranch – twice – she treated the Rajneesh girls who waited on us like dirt. And in Town Hall 3 she showed herself to a large northwest audience to be arrogant, contemptuous and heartless.

The parts in hour 6 about the sorrow of the abandoned sannyasins leaving the ranch were on target.  Those were 90% decent people, many very talented, who had hit some bad ‘bumps in the road’ (divorce, depression, personal failure) that left them with damaged psyches that found solace in the group and a lifestyle that was ‘alternative’ to the max.”

Dr. Sam Holloway this associate professor at the University of Portland Pamphlin School of Business, is also an internationally recognized brewing consultant, who is a founding partner in the craft-brewing consulting firm – Crafting-a-Strategy.   Sam is also on the Board of the Eugene Brewery, Oakshire Brewing.

He and his family are on his first sabbatical from the University and besides enjoying Rotterdam, Sam continues to make his mark as an expert in the craft brewing industry as can be seen from this excerpt from a May 2 e-mail to Thebeerchaser. He will return to Portland for the fall term at UP with an additional accolade as set forth below:

Sam’s photo from Sarajevo Brewery in Bosnia-Herzegovina

“First, Erasmus University.  Due to my research and publication record prior to my sabbatical (and their department chair’s love of beer) I was offered and accepted a visiting professor job the University’s Rotterdam School of Management – it’s ranked in the top 10 in Europe and offered me the chance to work in a research focused institution. (I was relieved of nearly all teaching and allowed to focus on research the Dutch craft beer industry as well as overall growth of craft beer in Europe.)

I had an amazing and large group of colleagues that included professors, doctoral students & masters students.  So I got to spend a year surrounded by brilliant people in my area of focus. I also am excited about a new paper Ion which I am collaborating that uses Ratebeer.com data overlaid on Brewers Association data to see how a craft breweries mix of products affects their growth over time.

Dr. Sam having a brew with Guinness Master Brewer, Fergal Murray

I’ve also been able to grow Crafting A Strategy over here and been a featured speaker at two beer industry related events. At the first event, I gave a beer business talk to about 85 Dutch beer industry professionals in February 2018.

Even more exciting, I am a keynote speaker at the first ever beer business June conference in Europe in Brussels. I am speaking opposite Carlos Brito, CEO of AB InBev.  At this exciting conference, I will be presenting and also emcee a panel of small to medium sized breweries in Europe where discussing how small and independent breweries need to think and act differently to survive.”

 

Finally, Sam was just honored by being awarded a named professorship at the University of Portland.  The Bay Area Board of Advisors Distinguished Professor of Management and Entrepreneurship.  UP stated, “These professorships are critical to support the scholarly work of our finest professors and to recognize and retain their leadership and expertise in their disciplines.” 

Bar Update –  One of the smaller but interesting breweries first reviewed by Thebeerchaser in 2013 has expanded to a second location in Portland’s Pearl District.

Sasquatch Brewing which started five years ago, after the owner, Tom Sims, decided to expand his garage home-brewing hobby, opened a new taproom and sandwich shop, just below Forest Park in the summer of  2017.

“…a new brewing facility in a 4000-square foot warehouse in industrial Northwest Portland.   The new brewery will include a 15-barrel system, two 90-barrel fermenters and a tasting room open to the public seven days a week.” (Brevnet.com 3/31/17)

The beer is anything but abominable……

Check out the 22 beers on tap and see another example of a home brewer who pursued a dream to fruition.

Renners’ Grill and Suburban Room –  This classic dive bar in the heart of Multnomah Village, is trying to continue the tradition of “Generous Cocktails, Cold Beer and Good Food Since 1939,” after a disastrous two-alarm fire on March 29th which closed most of Multnomah Village while firefighters made a successful effort to save the old building.

The community is trying to help get this neighborhood icon back and co-owner, Josh Hartnell, who told me when I interviewed him on one of my visits, to call him “Uncle Stumpy,”  has established A Go Fund Me account to help supplement insurance proceeds.

 

Uncle Stumpy and server,Emmie, on Thebeerchasers visit

According to a May 3 article in the Portland Tribune, which quotes the other co-owner/manager Stephen Potter, who is optimistic that Renners’ will again be serving strong drinks and what I found to be excellent food:

“‘We’ve survived a lot of things. We’ve had our ups and downs. This is definitely a setback,’ Potter said. ‘We’ll power through it and try to look at it as thoughtfully as we can about trying to make it a better place when it comes back open again. Our goal is to keep the same ambiance we had before.’ 

Beerchaser regular, Walt Duddington, at Renners’

Potter purchased Renner’s about two and a half years ago and has since expanded the menu, doubled the beer selection and collaborated with organizations such as Neighborhood House and the Oregon Humane Society for fundraisers. And he says revenue has spiked since he bought the shop.” 

Stay tuned along with Thebeerchaser for the re-opening of this great establishment which according to my brother-in-law, Dave, served “the best hangar steak, I’ve eaten in Portland.”

The Marathon Taverna – What’s(a) in(a) a Name(a) ?(a)?

Not what you might expect!

Not what you might expect!

While working in downtown Portland for over thirty years, I would often promise myself that I would pay a visit to the Marathon – a bar housed in an interesting looking building on W. Burnside not too far from Providence Park (aka Civic Stadium).  I figured it was a dive bar with an eclectic group of regulars with a storied history – like some of the classic dive bars I’ve reviewed – Joe’s Cellar in NW Portland and the Ship Tavern in Multnomah Village were stellar.     P1020721

Perhaps it will keep you from reading the remainder of this post, but I was sorely disappointed by this watering hole – a pseudo sports bar with a paucity of character and little to distinguish it.

We should have instead opted for the nearby Cheerful BullPen, which has more character or Claudia’s with a rich history.

The saving grace was being accompanied by Beerchaser regular and Beerchaser-of-the Quarter Jack Faust and his son, Charlie.  Their company and conversation could make a discussion on the Rule Against Perpetuities seem interesting or make a soccer match ending in a scoreless tie, stimulating.  (I would get into trouble by suggesting more globally that such would be the case for any soccer match…..)

Faust & Son with Thebeerchaser logo

The Fausts with thebeerchaser logo

Okay, maybe that’s an exaggeration, but one or both have joined me for great trips to the Buffalo Gap Saloon, the Grand Cafe and Bailey’s TapRoomJack’s daughter, Portland radio personality, Amy Faust (99.5 The Wolf), recently Beerchased with us at the Rookery (review still pending).

Upon entering the Marathon Taverna, I raised the question as to why there was an “a” at the end of the word tavern. A taverna is defined as a small Greek café or restaurant.

Not the character or ambiance one would expect on West Burnside

Not the character or ambiance one would expect on West Burnside

There wasn’t any moussaka or souvlaki on the menu and no retsina wine or even ouzo or Mextexa Brandy to drink.  Alas, the only things Greek in this watering hole were Faust who was a Sigma Chi at Oregon, Thebeerchaser – an SAE at Oregon State and a few gyro sandwiches.  Socrates would not be impressed with that line-up.

And what’s with the name Marathon?  The website mentions that the bar – opened in 1974, was originally located in the Acropolis Tavern – also a well known Portland strip club, but whether this heritage is accurate could not be verified.

To better understand the lure of the Marathon, Charlie Faust suggested that instead of driving, we start in Marion County in the city of Donald.  A run to Portland with a short side-trip around Forest Park – would yield a route of 26.2 miles.   We would therefore honor the Greek soldier Pheidippides – who was reported to have died in 490 BC after his run from Marathon to Athens to proclaim the Greek victory over the Persians.  Before dying, he shouted, “We have won!”

I thought this would be fitting, since these are the same words Jack uttered when he represented Bing Russell and the Portland Mavericks in the now famous arbitration with Major League Baseball in the 1970’s and chronicled in the great new documentary, The Battered Bastards of Baseball.”

Jack Faust ordering a beer from the Marathon Bartender
Jack Faust ordering a beer from the Marathon Bartender

Jack, however, based on his undergraduate and law school days at the University of Oregon, countered with the suggestion that we each drink 8.75 pints of beer to arrive at the 26.2 milestone.  Looking at the photos below will demonstrate that his idea could offer some synchronicity, but his son and I demurred.

Jack Faust drinking a beer at the U of O after a 26 mile swim

Jack Faust drinking a beer at the U of O after a 26 mile swim

 

But we digress.  What was good about the Marathon Taverna?  Well, they have free popcorn – not a Greek dish, but still very good.  There are also a lot of TVs with different sporting events, if that’s what you like with your beer.  A small, but ardent group of  Portland Timber supporters was watching a match on one of the TVs –  20 high definition and a giant 92-inch monster.

Not Mediterranean, but free.
Not Mediterranean, but free.

There are nineteen reasonably-priced beers and also cocktails on their menu – but neither is listed on their website.

A number of reviews are positive about the gyros and the cheeseburgers – and their $2.00 breakfasts served until 2:00 P.M.  But the rather agressive and surly attitude of the staff was also mentioned multiple times in reviews – a downside, especially as you enter.

And this may be because of the physical layout confronting you when entering the bar – the only such arrangement I have seen in visiting over 50 bars in Portland.

There is a bouncer – a security guy, of sorts – sitting at a dias or throne-type arrangement which makes him look – and possibly act like Alexander the Great.  The “welcome” signs shout out, “No soliciting and “No Trespassing.”

Power hungry??

Power hungry??

Portland Barfly sums up this issue and the overall atmosphere of the venue quite well:

The  loyal shift of elderly patrons and the unsmiling doorman – those regulars may have been arriving every morning the past fifty years, but they’d best have their ID on hand to enter – are the only traces of The Marathon’s rather-more-dangerous past.

Plenty of TVs, but where are the grizzled regulars?

Plenty of TVs, but where are the grizzled regulars?

Weekend nights have largely been overtaken by a large, tight-knit, metal-happy, pool-playing, irritatingly-attractive group of twenty-somethings seemingly brought en masse from Beaverton for reasons beyond our imaginings.”

 A sentiment echoed by this excerpt from a City Search review:   Great place with horrible irrational staff – This used to be one of my favorite places until the last two times I’ve gone there, the bouncers have gotten extremely aggressive and kicked me out for no reason.”

Now perhaps the bar’s management feels that they need this type of defensive screening based on its Burnside location although the only altercation I could find occurred in 2008, and did not seem to be too savage.  As reported in Willamette Week:

A University of Portland grad is suing a Vancouver man for subjecting him to an uninvited bear hug outside a dive bar on West Burnside Street. In a lawsuit filed Sept. 10 in Multnomah County Circuit Court, Patrick Geraghty claims that Brian Yoakum and his friends were standing outside the Marathon Taverna on Sept. 13, 2008.

Yoakum, “without warning, clutched [Geraghty] in a ‘bear hug’ and twisted [Geraghty’s] body after securing said hold,” the lawsuit says. Geraghty suffered a broken right foot as a result, according to the lawsuit. The suit, filed by Portland lawyer Sanam Dowlatdad, seeks seeks $75,000 for medical bills and lost wages, plus $500,000 for pain and suffering.

We don’t know if this suit settled or was tried, but for those wondering, Sanam Dowlatdad, after graduating from Willamette Law School, worked as Multnomah County Deputy DA and then at the Cosgrove Vergeer Kester law firm, before establishing her own firm in 2011.

Charlie Faust and Thebeerchaser - good company but no ambiance.

Charlie Faust and Thebeerchaser – good company but no ambiance.

No Greek national flag either.....

No Greek national flag either…..(Faust and Son)

And the only other egregious conduct recorded is that of Welches area con-man named, David Wilson.  Several years ago he purportedly tried to scam those at the Marathon and nearby establishments by stating that he was desperate for a loan because he’d lost his wallet at a Timbers game and couldn’t get his car out of the parking lot.

 

I guess if you just want nothing more than a cheap beer and to watch a sporting event, hit the Marathon.  But unless you can get the Fausts to join you or maybe start running from a mile and one-half east of the Vista House on the Columbia River Highway – it would allow your marathon to finish at the Marathon – it may not be fulfilling.

 

Marathon Taverna           1735 West Burnside

 

 

 

 

 

Crackerjack’s Pub – Open the Door and There’s a Prize Inside

 

Crackerjack's Pub in NW Portland

Thebeerchaser at Crackerjack’s Pub in NW Portland

One of the joys of Thebeerchaser’s Tour of Portland Bars, Taverns and Pubs, which commenced in 2011 and has resulted in review of over 60 establishments, is that it motivates one to discover hidden gems.  While I have visited some classic venues such as The Goose Hollow, The Lutz, The Mockcrest Tavern, et. al., many have been neighborhood bars I never would have otherwise discovered.  And some of them are the most memorable.

The Willamette Week annual "Bar Guide" - a great resource for Beerchasers.....

The Willamette Week 2014 “Bar Guide” – a great resource for Beerchasers…..

As evidence, consider one of my favorite resources, Willamette Week’s Annual Bar GuideThe just-published edition has 150 of the paper’s favorite bars (this included six strip clubs which Thebeerchaser does not review on this blog….).  And only twenty-one of those visited by Beerchaser’s to this point, were in the 2014 listing.  For context, remember that Portland has about 750 taverns! 

Crackerjacks Pub and Eatery is a perfect example.  Although it has been a gathering place at 28th and NW Thurman for fifteen years, it has never made the Willamette Week list.

While I don’t rank the bars I review, I can say that my two visits to Crackerjacks were among the most enjoyable of any since this journey commenced.

A Cheers-type Ambiance

A Cheers-type Ambiance

A small-curved bar...

A small-curved bar…

 

 

 

—–

 

It has a Cheers type of ambiance and Sam, the wonderful female bartender who made us feel like we were regulars on our initial trip, kidded me about my nickname – “Dirt,” which you can see on the logo above and the caricature below.

I don’t have enough space to explain how that moniker was bestowed my freshman year at the Oregon State SAE house.  Suffice to say it was when I weighed 120 pounds and spent Saturday mornings running obstacle courses in an ROTC counter-guerilla training group called “Raiders.”

When I walked in a week later on my follow-up visit, Sam yelled so every patron could hear, “Dirt Williams is back!”  It reminded me of the shouts of “Norm!”  at the famous TV bar in Boston when he entered Cheers.     

The birth of "Dirt"
The birth of “Dirt”

The following reviews –  the first by The Portland Mercury and the other from City Search sum it up well:

“This longtime neighborhood pub sports everything a dive-bar aficionado requires: strong drinks, cheap happy hour specials, an easy balance of hipsters and old-timers, “sports” on the big screen—when I was there, MMA was being featured instead of the Winter Olympics… priorities and all—satisfying pub grub and pizza slices, ’80s music on the jukebox… 

P1020127

You can either plop down alongside the curved bar, or cram your pals into any of the spacious booths that sprawl throughout the establishment.  Don’t forget to drink and laugh heartily.  Crackerjack’s was dropped from the heavens for exactly this.”  (Steven Humphrey)”

Memorabilia to enhance the environment

Memorabilia to enhance the environment

Or take this review from City Search:

“Neighborhood Pub the way it should be – Man, I love this place. I love the atmosphere, the owner, the servers and the food. I always feel like I’m at home. At a home with free pool and tasty little corndogs, mind you……I don’t know a better place to get a salad in a bar. And the patio is great for an afternoon beer.”      

Free Pool....
Free Pool….

 

While Thebeerchaser is certainly no gourmet, one of the best parts of this bar was the food – excellent on both  visits.  My good friend and Beerchaser, San Francisco consultant, Dave Hicks, (see prior reviews of The Horse Brass Pub and The Belmont Station) and I watched two simultaneous NCAA Elite 8 games on the big screens.

Dave had an excellent hamburger and I had four pieces of delicious friend chicken and French fries for only $11.50.   While they have twelve beers on tap, I opted for the LLL Pilsner in a bottle and Dave had a Dead Guy Ale.

A hamburger rivaling anything in New Haven
A hamburger rivaling anything at Princeton, NJ
Scrumptious fried chicken
Scrumptious fried chicken

 

Dave went to undergraduate school at Princeton (his nickname was “Lucky”) and then to law school at the University of San Diego including a semester studying law in Paris.  He honed his musical talents singing bass at Princeton in the famous a capella group The Nassoons.

One of the treats during our visit was the great line-up of  ’70’s  tunes being played on satellite radio – the line-up ranged from Steely Dan and Fleetwood Mac to Hall and Oates and the Eagles.  Dave talked about his thrill of seeing them live at the LA Forum in January this year and meeting lead guitarist, Joe Walsh and his wife, Marjorie, back stage.

On my second visit, after a bowl of fantastic Portuguese bean soup, I had an amazing Southwest Chicken Salad – huge pieces of chicken and very little lettuce unlike the converse in most pubs’ version of this dish.   According to Sam, they recently overhauled their menu and serve nothing that has been frozen.  We asked to meet the cook and had the pleasure of greeting Jimmy, who has held the position for the last eight years.

Sam and Jimmy - Crackerjack's ace cook.

Sam and Jimmy – Crackerjack’s ace cook.

P1020129

 

——

 

 

 

About the only negative comments I could find were from a 2007 Yelp review, “..The fries are decent.  The only problem is that the clientele’s average age is about 38.  Kinda like ‘Cheers.’ I guess I should have picked a better fantasy.” 

Okay – since a lot of this bar’s clientele are regulars and the above review was 7 years ago, logic dictates that the mean age has now risen to 45 – and I was a significant deviation from the mean!   That maturity opens the door to reminisce just a bit about the original Cracker Jacks….

Still tasty, but instead of a decoder ring, a tiny decal.....

Still tasty, but instead of a decoder ring, a tiny decal…..

This delicious concoction of caramel popcorn and peanuts with Sailor Jack and his dog Bingo on the box were first sold at baseball games.  Anyone attending a Major League game has mentioned the treat in the seventh inning stretch when singing “Take Me Out To The Ball Game“.  On June 16, 1993, the 100th anniversary of Cracker Jack was celebrated at Wrigley Field.

Baby Boomer’s can remember the neat “prizes” in every box such as puzzles, baseball cards or decoder rings – now they are cheap decals.  And speaking of decoder rings, this raised another great memory – Captain Midnight and his decoder rings a Saturday morning TV favorite…..

Captain Midnight and the amazing decoder ring (Thanks to Jerome Holst and TVacres.com)
Captain Midnight and the amazing decoder ring (Thanks to Jerome Holst and TVacres.com)

But if you want a prize inside that has not diminished in value, make a visit to Crackerjacks Pub.  Open the door, walk in and tell Sam and Jimmy, “Dirt and Lucky sent us!”

 

 

 

 

 Crackerjacks Pub and Eatery              2788 NW Thurman

(To view the map with all the bars reviewed by Thebeerchaser, click on the “View Larger Map” link at the bottom of the map below)

 

 

 

Beerchaser of the Month – Art Vandelay

The  Beerchaser-of-the-Month or Quarter is a method this blog has periodically employed to acknowledge certain individuals or groups – simply because they should be recognized.  Some, such as the four bartenders from the first four taverns visited (November 2011), are directly related to beer or pubs.

Lt. Jud Blakely, USMC at Than Thrah Viet Nam

Lt. Jud Blakely, USMC at Than Thrah Viet Nam

Others such as two of my SAE fraternity brothers at Oregon StateJud Blakely (Purple Heart and Bronze Star recipient for Viet Nam service) September 2013

and

Craig Hanneman (Collegiate All-American football in 1970, NFL career and successful summit of Mt. Everest in 2012) August 2012

Craig Hanneman (right) on Mt. Everest Climb
Craig Hanneman (right) on Mt. Everest Climb

and

Dr. Harry Frankfurt (Princeton University Emeritus Professor and author of the book, On Bullshit) January 2012 are named because of their achievements and contributions to society.  And some such as the fabled crew of the USS Constitution July 2012 and retired chemist, Harold Schlumberg August 2011 for more light-hearted faire.

Professor Frankfurt, author of "On Bullshit."
Professor Frankfurt, developed a theoretical framework in his book “On Bullshit.”

In that spirit, the current Beerchaser-of-the-Month is recognized for his profoundly inconsequential contribution to the world of Latex.  Art Vandelay, President and CEO of Vandelay Industries a latex manufacturing company has largely slipped under the radar for many years – not that there’s anything wrong with that.

Art Vandelay, President and CEO of Vandelay Enterprises

Art Vandelay, President and CEO of Vandelay Enterprises

He grew up in Keokuk, Iowa, where he was President of his eighth grade class – twice and in high school was voted “Most Likely.”   

Childhood on the Mississippi
Keokuk – Childhood on the Mississippi

Vandelay then moved to Racine, Wisconsin and attended Kramer Community College for four years where he received his associate degree.  He didn’t participate in major team sports but was a Bowler.

After a very short first marriage to a classmate, which was voided by the court based on a “technicality,” he moved to New York.  Art Vandelay gained new confidence upon realizing that all his annoying habits disappeared when he lived alone.

Vandelay Industries' Products, in part...

Vandelay Industries’ Products, in part…

Our Beerchaser then became a latex salesman for Vandelay Industries and rose up the corporate ladder when he validated the following leadership theory propounded by comedian Dave Berry:

“When trouble arises and things look bad, there is always one individual who perceives a solution and is willing to take command. Very often, that person is crazy.”
—————————
Art Vandelay’s solution for a market slump was originating the slogan for one of their more well known products:
“Wrap it in latex, or she’ll get your paychecks.”

After becoming President, he led his company to a record number of years of marginal profitability – his employees followed him primarily out of a sense of morbid curiosity.

Leadership that inspires followers....
Leadership that inspires followers….

Idiosyncrasies such as his habit of paging himself on the intercom raised questions.  However, his personal lifestyle and political philosophy had a calming effect on the organization.  For example:

“Set aside five minutes each day.  At the end of the year, you will have saved up 1.27 days.”

Another five minutes accrued.....

Another five minutes accrued…..

or

“Annoy a liberal – Work – Succeed – Be Happy!!”

Room Temperature...
Room Temperature Intellect and Personality…

—————

This led to the oft quoted expression: “Work of Art.” 

So raise a mug to an individual, who notwithstanding his room temperature IQ, may not have raised the bar, but at least passed it.

P1010994

For those who want more detailed information about Vandelay Industries including the real story, use the following link:

http://en.wikipedia.org/wiki/Art_Vandelay#Pseudonyms